Why Richard can help your business ...
So why can I help you to grow and make more money?
Because I've already helped others to do just that!
I understand the key ingredients that are needed to make a business successful.
Every business needs new leads to sell to, without them you simply can't grow. If you have a strong value proposition then you turn more of those leads in to paying customers. And when you give your customers a great experience, then they spend with you again and tell others about you.
That's how you achieve growth.
But there in lies the problem...
Most small business owners know very little about the first 2 steps and believe they know a lot about the 3rd step, which isn't always the case should we say!
I specialise in digital marketing - ranking websites, getting more targeted leads to your web pages and converting them in to enquiries and purchases.
I also know how to write copy that sells and prompts people to take action.
I know how to position your product or service to make more money.
I understand how to create a strong value proposition for your business so that your offers are compelling to your new leads.
Having worked in the corporate world for 25 years I know how important structure, processes and procedures are, particularly if you really are serious about scaling your business.
These are the reasons why I can help you.
What about experience?
- I've owned my own successful businesses
- I've made money with online marketing
- I've run a $100million business
I've got a Masters Degree in Business
I'm a Qualified Management Accountant
I'm certified in Copywriting, Paid Traffic Management, Email Marketing & Search Marketing by Digital Marketer
I've successfully completed the Ask Method
I'm Bronze certified in Continuous Improvement & Lean Systems
I've spent thousands on courses by leading marketers from around the world - Dan Kennedy, Jay Abrahams & Eban Pagan
These are all reasons why I can help you through my coaching and courses to really transform your businesses.
What about me as a person…
I’m approaching 50 with a lovely wife and two great teenagers I'm so proud of. I live in a beautiful stone cottage in the heart of the stunning Cotswolds.
I enjoy a pint and a glass or two of wine. Weekends are spent coaching and shouting at my boy’s U-15’s football team.
Born in Lincoln, I’m still proud of my Northern roots and as a result I’m still very much a regular guy despite my career success and years of Cotswold life.
After college I fell in to accounting. Not sure how that really happened as I'd always been creative. But by 23 I was a fully qualified Management Accountant and managing a small finance team for an Engineering company in Cheltenham.
4 years later I was promoted to Manufacturing Manager, and later Director with responsibility for over 100 employees. I managed the operation successfully for way too many years, growing capacity from just a small team to over $100 million.
During those years, I got myself a Master’s Degree in Business & Administration (MBA) and boat loads of experience in managing change and getting the best out of people (well most of them).
I also hold a much sought after Bronze qualification in Lean Manufacturing techniques.
Despite offers of positions in the USA and the Far East, I’m happy living in the UK.
I’ve seen many parts of the world over the years, Africa, America, Europe and Asia, but so far I’ve not seen anywhere with more life balance, variety and even opportunity than this country.
Naturally introvert, I still wonder how I got where I am today. Managing people, making presentations, talking to Chief Executives … how did that happen?
If the truth be known, I still don’t find it natural to speak to new people or pick up the phone (not great traits for a consultant I'll admit), but I do it despite the discomfort in order to achieve my goals.
So when you meet me, don’t expect your average consultant, I hate bullshit for starters!
I’m just a regular guy who happens to know a thing or two about business and marketing.
I genuinely like helping people.
My interest in small business started some 15 years ago when I bought a restaurant with a friend, a chef surprisingly! Learning about marketing became a necessity. The restaurant did well and I doubled my money with that first venture, but ultimately it lacked real scaleability.
My next venture in to business came as a result of my brother’s interest in breeding dogs. We set up a kennels specifically for breeding and rearing racing greyhounds, a business not for the faint hearted. There's a lot to dislike about the greyhound industry, we looked after our dogs well, but the same can't be said for everyone in the game.
But my real passion is Marketing.
It started when I became aware of online marketing around 10 years ago. I’ve spent thousands of pounds since then on marketing courses, both online and offline. I can't begin to tell you how much I have learnt from some of the top marketers in the world. Personally I’ve made thousands of pounds selling other people’s products online as an affiliate marketer.
In recent years I've helped lots of small businesses with their online marketing, I've built web sites, ranked them in the search engines, managed advertising campaigns and designed their marketing materials. I've produced business plans that have transformed the businesses of friends and clients.
I really hope you'll let me help you and your business.
Hopefully now you see why I believe I can help you!