Take Your Small Business to 6 Figures
with my Hoshin Transformation Program

I've combined the Lean Thinking Processes I used to grow a $100 Million business with proven Direct Response Marketing Tactics to produce an 8 week step-by-step program that will transform your business...

Introducing my Premium Coaching Program for Small Business Owners...

The 60 Day Hoshin Transformation Program

The Hoshin Transformation Program is designed to take your current business and set it and you on a new path to success.

My unique program aims to combine the processes and systems I used to grow a $100 million business, with simple direct response tactics that are proven to work for small business. 

The result is a hybrid marketing process that will take you from where you are now to a 6 figure income in the shortest time possible.

In just 8 weeks your current frustrations will be forgotten.  You'll have a plan, the direction and the tools you need to take you from a 5 figure income to 6 figures and beyond.

Who is this program for?

If you're the owner of a small business and you're frustrated with your lack of growth, or you're working long days without reaping the rewards you deserve, then this course is for you because it will solve either of those problems for you.

Most small business owners have had no management or marketing training.  

Most lose site of their original business goals very quickly and have no plans in place for improved results.  

Most need help but don't ask for it.

This program is for you if you're not happy with the results you're currently getting and need help to get back on track for the success you set out to achieve.

This program is about Transformation.  You have to be committed to changing and leaving your current thinking behind you.  If you have that commitment and an openness to new ideas, then this Program is for you.

Over the next 8 weeks I'll walk you hand in hand through the program.  You'll watch the weekly training modules and complete the worksheets.  Each week we'll review and refine your new ideas and strategies together ready for implementation in your business.

So what is Hoshin?

Hoshin is Japanese for 'set a direction', and that's what my program is designed to do for your business. 

Hoshin is a crucial component of lean thinking. 

Back in 2011, I was introduced to lean processes and techniques.  I used them to transform the business I managed.  In just a few short months we doubled our capacity without work force expansion and took our output to $100 million.  We became a center of excellence.

How did we do it?

We used Hoshin planning sessions to identify waste in the work place; we identified where we were failing to achieve our customers needs and we introduced a whole new way of working with daily targets instead of monthly to focus us on deviations from our plans as soon as they happened.

Overnight our results improved.  We worked in the right products at the right time for our customers; material shortages and scrap was all but eliminated; the factory was transformed in to a cleaner, more visual work place and every one worked to customer focused processes and procedures.

The results were incredible.

Direct Response Marketing...

Marketing a small business is very different to marketing a larger company.  Branding is less important whereas getting results is everything.

In your business every penny you spend on advertising should be focused on getting your prospects to take immediate action.  You're not advertising to create awareness of your business, you're spending money to generate new clients.

So that's why I've built proven direct response marketing tactics in to this program, literally to get you results!

The Transformation Process...

We start with defining your goals, then work on tactics to take you from your current results to where you want to be as quickly as possible.  We look at where you've positioned your business; we look at the value you're providing your clients and how you're selling that to them.  We put simple processes in to place to make sure every lead and every client gets a great experience.  We define your role in the business and eliminate low value tasks from your day to day routine.

We'll literally look at every aspect of your business and marketing in order to realign your activities with the results you're looking to achieve.

The hybrid combination of lean thinking and direct response marketing is a powerful mechanism for creating change quickly, and gives you a very easy and intuitive path to follow.

Just like I felt back in 2011, you'll be amazed by the results and wondering why you didn't see the light sooner. The simple fact is that without guided training you can't.

But now you have the opportunity to unburden yourself of your frustrations and get the guided training and help you need to achieve your goals.

Take a look at what we'll cover in the 8 Week Program below...

How the 8 Wee​k Program works:


Wk1. Identifying Your Goals

Clarity of what you're really trying to achieve with your business is crucial to your success...


Wk2. Closing the Gap 

We'll develop specific, achievable plans to deliver your goals using achievable targets to get you there...


Wk3. Your Value Proposition 

We'll re-position your service to attract your perfect clients and achieve your financial goals...


Wk4. Your Virtual Sales Machine

*I'll redesign your web site to sell your new Value Proposition and attract Search Engine traffic...


Wk5. Generating New Leads

A regular supply of new leads is essential for the growth of any business, I'll show you how to turn your tap on...


Wk6. Hoshin Alignment

Repeatable processes and procedures are a critical ingredient of achieving consistent growth in business...


Wk7. Testing & Tracking

Set your business apart from the rest when you introduce testing and tracking of your marketing actions...


Wk8. Review & Refine

We'll review your initial results together and refine your marketing to accelerate your progress...

Each week you'll receive new training videos and worksheets.  When you've watched the training and completed your worksheets we'll jump on a Skype call and review them together.  We'll then take your ideas and new tactics and implement them in your business.  If at any time prior to our calls you're stuck on the worksheets or unsure about an aspect of the training, you'll find me waiting to help via my personal email account.

* In week 4 you'll learn about the essential elements a web site needs to sell your service.  We'll agree a new design for your web site based on your new Value Proposition and then I'll build it for you.  I'll also work on getting your site to show up in the leading search engine results. 

Because we work together on implementing the Program contents in your business, the results you achieve are so much greater than if you were left alone to work through the training.

What My Clients Are Saying...


When you can access someone who really knows what they are talking about it's worth every penny. If you are thinking about calling him, just do it. 


Stu Fossella

Straight Back Physio


Richard's course increased my sales by 100% in less than 12 months - I wouldn't trust anyone else when I need marketing advice... 


Tim Cooper

Total Cleaning Solutions


I've built a 6 figure business from scratch with Richard's help.  His online marketing knowledge and lead generation has driven my growth...


Theo Jordan

Cowley Shepherds Huts

How to Get Started on the Program...

Book Your FREE Strategy Session Today

Before you commit, I'd like to make sure that you and your business are a good fit for the Program, because it's not for everyone given the level of transformation we're seeking to achieve.  If you are ready to earn 6 figures from your business then book your complimentary 30 minute strategy session with me below and let's get your transformation process started...

If your application is successful you'll receive a

7 Days FREE Trial

Try Module 1 without paying a penny, including a 1 on 1 Coaching Call with me.

If you feel the training isn't for you then simply cancel at anytime during the first 7 days.  If you decide to continue with the Program after the trial period, your payment will be processed on Day 8.  So you have nothing to lose and a lot to gain!

Frequently Asked Questions...

How much is the program?

The cost will be determined in your Strategy Session based on your current situation and what you're looking to achieve.  Your investment will be much, much lower than the added value we'll create in your business!

Is the my new web site included in the price?

Yes it is.  I build it and work on improving your rankings as part of the program.

What if I fall behind on the Worksheets?

I won't let you! :)   Our weekly Skype calls will keep you focused on achieving results.

Why can't I join without a Strategy Session call?

Because I want to ensure you are a good fit for the program, and that I can help your business to move to the level of results you desire.  I want to achieve great results for every participant.

Is there a Guarantee?

You get a 7 days risk free trial of the program to allow you to determine if it's for you or not before you pay a penny.

What if I don't need a new web site?

You will.  After we've redefined your Value Proposition you'll instantly recognise that your existing site is not selling your services as it should be.  I will rewrite your copy to sell your new value proposition and at the same time optimise your new site to have the best chance of ranking on Google and in the 3 Pack Maps listing.

How many hours a week do I need to commit?

This differs by individual, but I'd say you should be prepared to commit 4 to 6 hours per week to the training, worksheets, calls and implementation of the actual tactics and ideas.  If you can't find the time then you definitely need to do the program!

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