How many sales, phone calls or walk-ins does your web site currently generate for your business on a weekly basis?
Do you know the answer? The chances are very few.
Why's this the case?
There are a number of possible reasons...
Let's go through each of these problems in more detail...
Put simply, can people who are looking for a product or service that you provide actually see your web site in Google or the other search engines? If they can't then you're missing out on sales. Imagine having a shop on a street that nobody drives down, you simply wouldn't open one there would you?
However your web site is your own virtual shop, so why would you go to the time and expense of creating it without considering how you're actually going to get people visiting it? Business owners will pay higher rent for a good physical location but don't put any investment in the visibility of their web sites ... does that make any sense to you?
More and More People Search Online when they need to find a Local Business
Other than word of mouth (which is powerful), most people turn to Google or Bing when they need a service these days ... so it should be really important to you and your business to ensure there's a really strong chance that your web site is where they click to first when they search.
The good news is ... that when you know how, getting your web site to rank well isn't as hard or as expensive as you think it might be!
The even better news is that when you invest in the Masterclass training, you'll quickly learn how to create all the visibility you need to get a constant stream of new enquiries coming in ... just think for a moment how much that would be worth to your business?
The internet is just not going to go away, going forward it's just going to get even more important as a source of leads for any business therefore if you're going to be successful then you're going to have to invest in your online identity ... simply having a web site that no one can actually find isn't going to cut it!
How does your web site look on a smartphone or tablet?
Have you ever looked to see how your web pages appear on a smartphone or tablet? Gone are the days when people looked your business up on a desktop computer...
Over 60% of local searches are now done on a Smartphone!
So if your web pages aren't designed to look good on one of these devices (and most local web pages don't), then you're going to lose a lot of potential customers who'll simply click away to web sites they can read easily.
Put bluntly ... in today's world your site has to be mobile friendly otherwise you'll be leaving a lot of money in other peoples' pockets!
Not sure what you need to do ... when you invest in the Masterclass you'll quickly learn the changes that you need to make and the features that you need to include on your pages to make sure your visitors don't just click away on arrival.
Who is Your Web Copy written for?
Your customers ... are you sure?
Most local business web pages describe what they provide and how good they are at doing it. There is little thought as to what it is the visitor is actually wanting to know!
If you don't believe me then go and take a look as some local business sites ... the majority are boring and fail to give a compelling reason as to why I should pick up the phone to use you!
What you're web copy should talk to is why I should use you and not your competitors. What do you offer or guarantee that will address both my needs and fears ... why should I trust you with my money?
Most of us have heard the saying "people buy benefits not features", yet we all still write about features ... what we'll do rather than the results our customers will receive.
Seriously, go and take look at your site and those of your competitors. Can you see what I'm saying? As soon as you write to address your prospects needs and concerns you'll see an immediate increase in orders and enquiries ...
The Masterclass will show you how to recognise your clients needs; you'll learn how to turn your features in to benefits and how to identify a Unique Selling Point (USP) for your business that you can use in all of your marketing. The video tutorials and workbook exercises will help you to transform your web site in to a selling machine literally overnight as we address your web copy in week one.
So are You Ready to Transform Your Web Site in to a Lead Generation Machine?
With the Masterclass you will become an online marketing expert in just 6 weeks and steal a massive advantage over your competitors.
When you optimise your online marketing you'll see a rapid upturn in your profits and a stream of new leads coming in to your business on a daily basis.
Here's how the Masterclass will help you in the next 6 weeks...
Your 6 Week Journey Through the Masterclass...
Here's What You'll Receive Over the 6 Weeks...
(Over 50 Video Tutorials!)
1
Redefine How You Sell Your Service Online |
---|
Your Customers Journey |
Understanding Visitor Intent |
Your Convert Stage & Core Offer |
Features v Benefits |
Your USP |
Identifying Your Customers |
Define Your Customer Transformation |
Your Deepest Benefit |
Logic in Buying Decisions |
Verify Your Customer Beliefs |
2
Turning Your Web Site in to a Sales Machine |
---|
The Purpose of Your Site |
Your Value Propositions |
Your Homepage Design |
Web Design Software |
Writing for Your Prospects |
Crafting Your Headline & Copy |
Your Call to Action |
Your Strong Guarantee |
Fixing Your Leaky Cart |
Surveys & Sales Copy |
3
Awareness & Engagement - New Leads |
---|
Your Traffic Priority Strategy |
GMB for 5 Star Free Traffic |
Using Adwords for Targeted Traffic |
Facebook Free Traffic Tactics |
Video in Your Marketing |
Lead Capture & Traffic Warmth |
Your Lead Magnet |
Your Lead Capture Page |
Optimise Your Thankyou Page |
Your Follow Up Sequence |
4
Higher Profits with Pixels & Funnels |
---|
The Incredible Pixels |
Creating & Installing Pixels |
Your Custom Audiences |
Retargeting Your Leads |
Types of Facebook Ads |
Creating Facebook Ads |
Scaling with Lookalikes |
Segmenting Your Sales Funnel |
5
Maximising The Value of Every Customer |
---|
Tracking & Split Testing |
Tracking UTM Links |
Google Analytics |
Customer Value & Scaling |
Increase Your Customer Value |
6
Last Legs of the Customer Journey |
---|
Testimonials with Value |
A Simple Social Proof Tool |
Online Review Power |
Spreading the Word |
Affiliate Marketing Tactics |
Your Action Plan! |
Why this Masterclass Much More Than Just an Online Marketing Course...
You'll learn how to Reposition Your Business
How to sell your products and services for more money than you are today
You'll identify your Ideal Customers
How to clearly define your target market and identify exactly what they need
You'll learn how to Sell Your Services better
How to create a sales message that will resonate with the needs of your ideal market
You'll learn how to Create More Value
How to ensure you maximise the value of every client that your business serves
This course will change the way you do business both online and offline and will transform your results...
"What other Owners are Saying about the Masterclass...
Tim Cooper
Managing Director
www.totalcleaningsolutions.net
Richard really knows his stuff when it comes to online marketing, he's had a big impact on the growth of my business. He knows how to design web sites that sell, how to get them to rank and how to write great copy. Now he's rolled everything he practices in to this excellent course that any small business owner will benefit from...
Theo Jordan
Owner
www.cowleyshepherdshuts.co.uk
I've built a 6 figure business selling my shepherds huts thanks to Richard's help and knowledge. I was originally selling occasional huts on Ebay until Richard taught me online marketing and showed me how to sell my huts for a lot more from a web site ... he manages my PPC campaign and the traffic from that has transformed my business ... I'd recommend this course to anyone who owns their own business...
Stuart Fossella
Partner
www.straightbackphysio.co.uk
Richard came to me as a patient and we got talking about what he did for a living. I've dabbled at this stuff to promote my business but now I'm getting direction, help and advice from someone who understands it all ... all of the modules in this course are full of gems that I'm now implementing to attract new clients ... it's well worth the price compared to what I've bought from other marketers in the past, highly recommended!
Get the 6 Week Masterclass Today and Transform Your Business
Buy Today for Just £997
3 Payment Option Available at Checkout
If at any time in the next 30 days you're not completely happy with the Masterclass Course, then simply email me and request a full refund, and I'll personally credit you the full amount. I'm confident you'll be blown away with what you learn!
Copyright 2018 RichardTaylorCoaching.com. All rights Reserved. Privacy Terms & Conditions